workflow

Dormant Account Detector

O
Created ByOdella
Imports

0

Rating

New

Updated

March 31, 2026

Version

V1.0.0

Workflow

What does this flow do?

Catches a different failure mode than contraction: customers who never properly ramped or who have gone completely quiet. Two detection patterns: (1) Stale onboard — first API consent was 30+ days ago but total consents remain under a threshold (e.g., <50), suggesting they integrated but never scale

About this item

Catches a different failure mode than contraction: customers who never properly ramped or who have gone completely quiet. Two detection patterns: (1) Stale onboard — first API consent was 30+ days ago but total consents remain under a threshold (e.g., <50), suggesting they integrated but never scaled. (2) Gone dark — no new consents in the last 21+ days despite having had prior activity. Both patterns trigger a Slack alert and optional HubSpot sequence enrolment for a "we noticed you've been quiet" outreach. Google BigQuery HubSpot CRM + Sequences Slack

How to use this

Add to Library

Click 'Use Workflow' to add this automation to your library.

Customize Steps

Customize the workflow steps to match your specific business process.

Assign to Agent

Assign this workflow to an AI employee to execute automatically.

Automate

Trigger the workflow manually or set up automated triggers based on events.

Join our Creator Program

Earn revenue for every new Odella customer you help onboard. As an Odella Creator, you'll gain access to publish your own products, templates, or automation in the Odella Marketplace, creating new income streams while growing our ecosystem together.

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